How is it possible that a small island
nation in the Pacific can up with so many automotive products?
Japan, in many ways, has been able to
establish itself as a goldmine for cars and tyres manufacturers.
Whether you are in India, the United States
or the UK, it has become impossible to miss a Japanese automotive product.
Bridgestone Japan has been able to shut its critics of not coming up with
something revolutionary.
Anyone, who has the slightest idea about
car tyres or has used one, would attest to their sheer ingenuity. Performance,
comfort, safety – Bridgestone has got it all. Most car tyres in Bicester, or
similar small cities, are made by Bridgestone.
Moreover, since its inception in 1931,
Bridgestone has got its rivals running for their money, literally. As of 2017,
Bridgestone is the world’s largest tyre manufacturer, leaving behind worthy
opponents like Michelin, Goodyear, and Continental way behind.
When you have a presence in over 24
countries and 141 production units, it is only natural that you are going to
have big rivals like these, right?
A
legacy of innovation
We will come to sponsorships later.
Primarily, because to have lucrative contracts you first need to a reputation
for yourself. Bridgestone decided to do this by coming up with subtle
technological innovations.
A good example would be the introduction of
Rayon cord tyres in 1951. The launch
of such a product for the first time took the Japanese market by a storm. It quickly
catapulted Bridgestone to the top of the charts regarding tyre manufacturing.
And,
now let’s see what sponsorships they have...
A brand like Bridgestone that has given us
products like POTENZA, BLIZZAK, and many more are bound to have endorsements.
Be honest: in the past few days how many
billboards have you come across bearing the Bridgestone logo? Corporations and
sporting event organisers race to have Bridgestone as their official sponsor.
Here are a few examples:
·
They started out competing in
the 1980s, and since then they have been producing tyres for a racing
competition like Formula 2 and 3.
·
From 2007 to 2010 every tyre
used by the top-flight racers was from Bridgestone.
·
Between the 1980s and 1990s,
they were the official tyre suppliers to the Le Mans championship.
·
Other motorsports they also
have sponsorship contracts with other sporting events like ice hockey and
football.
All of these examples are proof of their
legitimacy and the guarantee they provide. Agree?
However, Bridgestone, staying true to its
promise of re-inventing themselves, has never stopped coming up with ideas like
the….
...ULTIMAT
EYE Technology\
The tyre is the only component that stays
in constant contact with the road. The post-card-sized patch known as the
contact patch is what transmits the power from your engine to the surface. And
thus, it is responsible for your car’s overall performance. However, tracking
the condition of these patches is impossible at high speeds.
But, fear not! The ULTIMAT EYE Technology
has been specially designed to keep track of these patches no matter how fast
you drive.
Subtle
innovation, one must say!
To get a precise and first-hand feel of
these tyres, visit garages like Philips
Tyres Bicester where you can always find an extensive collection of
Bridgestone tyres.
